Product · Operations · Perugia / Remote · Available for full-time roles + consulting

Strategy, systems, code, and whatever else it takes.

I'm Paul Popov. I run product and operations, and I build the software and systems behind them: full-stack applications from spec to deployment, designed properly.

If it needs to exist and work, I'll figure it out.

product strategy operations e-commerce web3 software development course production EN · RU · IT · GR

I've worked across genuinely different worlds — simultaneous interpreting, real estate, e-commerce, Web3, an engineering startup — and the thread running through all of it is the same: I make things work.

That range taught me to learn fast and pick up new tools with ease. I build software independently, taking full-stack applications from spec to deployment — the same approach I took with Webflow, Shopify, Airtable: learn it properly, then own it.

I care about getting things right without unnecessary complexity.

Outside of work: trail running, slow coffee, and growing alpine strawberries.

Languages

  • English — fluent
  • Russian — fluent
  • Italian — fluent
  • Greek — intermediate

Certifications

  • CompTIA Security+
  • AWS Cloud Practitioner
  • Mastering Web3University of Nicosia
  • Codebase Entrepreneur Academy
  • Recorded Future Intelligence Fundamentals
  • Google Digital Marketing & E-commerce
  • Webflow Expert

Education

  • MSc Fashion & Luxury ManagementLUISS Business School
  • BA Advertising CommunicationsUniversity for Foreigners, Perugia
Riccy In design

A design study on self-verifying contracts. The Evidence Package carries its own proof: contract text, hash, and both parties' Ed25519 signatures in a ZIP you own, verifiable anywhere with no server. Working in-browser demo of signing and offline verification. Being pressure-tested with the TEAconf community.

Ed25519 Web Crypto API design study

A professional teleprompter in a single ~200KB HTML file. Runs entirely in the browser: no install, no accounts, your script never leaves the device. Scrolling that follows how the eye actually reads, multi-speaker mode across Latin, Greek and Cyrillic, broadcast-standard cues. Open source on GitHub.

vanilla JS single file offline multi-speaker v2 in progress
tally.ie Pilot 2027

Real-time tally verification for PR-STV elections, with per-role dashboards for everyone in the count. Postgres-backed with role-based access. Live at voteresults.vercel.app, pilot planned for 2027.

Next.js Postgres role-based access PR-STV
TEA Foundation Course Active

End-to-end production of the Triple Entry Accounting Foundation Course for TEAconf. Turned the draft into dialogue scripts, recorded and edited the videos, and built the system that issues certificates automatically, with zero manual admin per learner.

course production instructional design Web3 education Webflow certification systems

What I built & run

  • Dedicated course page on teaconf.org (Webflow)
  • Fillout quiz integration for module assessments
  • Certifier.io certificate issuance via Zapier automation
  • All recording, editing, and content publishing
  • Dialogue scripts and PDF deliverable developed from the course draft; certificate design

2024 — Present

AccuVol

Product & Operations Consultant

Supported product development and CE certification for an early-stage engineering startup building high-precision volumetric pumps. Produced the pitch deck and strategic documentation, handled CE self-certification documentation, and contributed to fundraising by sourcing and onboarding an investment consultant.

Built and maintain the company website. Leading outreach to potential investors and partners.

2024 — Present

TEAconf

Product & Operations Lead

Built and manage teaconf.org — a Webflow site with a large multi-collection CMS covering events, speakers, academic papers, talks, and course content. Airtable systems for financial and organisational tracking, including the budgeting system that tracks expenses for the Malta event.

Led marketing through the TEAtalks podcast (recorded, edited, published with international Web3 speakers), visual assets, and social presence on X and LinkedIn. Leading community outreach and partnership development.

Currently leading production of the TEA Foundation certification course: developing the draft into dialogue scripts and a PDF deliverable, recording and editing all materials, building course infrastructure with Fillout quizzes and Certifier.io certificates, and managing all publishing.

2019 — Present

Independent

Product & Marketing Strategy Consultant

Supported startups and SMEs across finance, engineering, and emerging tech with product development, coordination, and go-to-market strategy. Pitch decks, research synthesis, graphic assets, UX feedback.

Provided UX and onboarding feedback for HoverTrusts, a DeFi platform.

E-commerce and web builds:

  • ↳ Luhusati — Shopify store build; custom Airtable system for expenses, margins, and pricing decisions; branding workshop and creative direction; brand identity design including business cards, envelopes, and certificates of authenticity; photographer and model sourcing (in progress)
  • ↳ Adaptonic — Square store, 100+ SKU herbal supplement catalog, Airtable product architecture, GA4, full post-launch ops
  • ↳ Isabella Bambagioni — Shopify store, product catalog, and payments

Apr — Dec 2023

Selected Projects Ltd.

Brand Strategist / Co-founder

Led market research, vision workshops, and brand development for early-stage startups. Supported fundraising for an Innovate UK-funded transport innovation project.

2023

Brunello Cucinelli

Solomeo Talent Academy

Luxury training programme at Brunello Cucinelli in Solomeo — product training, styling, retail, visual merchandising, buying, and CRM.

2012 — 2018

EUBC / AIBA · IAAF

Simultaneous Interpreter, English ↔ Russian

Live simultaneous interpreting for international boxing courses for trainers, referees, and judges (EUBC/AIBA, Assisi, 2015–2018), and at the IAAF World Challenge Rieti Meeting (2012).

Product & UX

  • User research
  • Information architecture
  • Onboarding logic
  • CMS setup & management
  • Layout & interface design

Digital Platforms

  • Webflow (Expert)
  • Shopify
  • Squarespace / Square
  • Airtable / Notion
  • Google Workspace

Development

  • Next.js / React
  • Supabase · Vercel
  • Cloudflare R2
  • Claude · Codex
  • VS Code

Cloud & Security

  • CompTIA Security+
  • AWS Cloud Practitioner
  • Netlify · Vercel
  • Proton Drive

Web3 & Blockchain

  • IPFS
  • Solana
  • Solscan / Etherscan
  • Snapshot

Creative & Content

  • Adobe Illustrator & Acrobat
  • Pitch decks & presentations
  • Podcast production
  • Course production & editing
  • Brand strategy

Let's work together.

Available for full-time product/operations roles, plus consulting engagements. Based in Perugia, working remotely — happy to travel.

email hey@heypaul.xyz → linkedin linkedin.com/in/paulxyz →